Tue Sep 10 00:38:00 UTC 2024: ## AI Travel Assistant Popularity Explodes, Over 20% of Travelers Now Using it

**SAN FRANCISCO, Sept. 10, 2024** – The use of artificial intelligence (AI) for travel planning is skyrocketing, with over 20% of travelers now using AI tools to assist them, according to a new survey by Matador Network. This represents a significant 40% increase from last year.

The survey, which polled 1,000 travelers, also revealed that over a third of travelers are likely to use AI to plan their fall travel. The popularity of AI travel assistants like GuideGeek is attributed to their ability to personalize travel experiences, offer tailored suggestions, and handle travel-related inquiries.

“Travelers and travel companies are realizing the vast potential of AI in planning and booking travel,” said Ross Borden, CEO of Matador Network. “GuideGeek is an open-ended platform that can help travelers discover new destinations, plan itineraries, find deals, and even make quick adjustments during their trips.”

GuideGeek is accessible through popular messaging platforms like WhatsApp, Instagram, and Facebook Messenger, making it easily accessible for travelers. Users can simply send their travel queries directly to the AI.

“We used GuideGeek to find activities on Swiss National Day in Switzerland,” shared Anna from South Carolina. “We were unsure about business closures or festivals in the area and were able to make the most of our one day in Zurich!”

AI travel assistants are particularly beneficial for families, LGBTQ+ travelers, and travelers with disabilities. “AI has transformed how I plan trips with my 10-year-old son, who has high social anxiety,” said Jamie from Michigan. “It’s like having a personalized travel guide that ensures our trips are both enjoyable and stress-free.”

Destination Marketing Organizations (DMOs) are also recognizing the value of AI for tourism promotion. Custom versions of GuideGeek have been launched by organizations like DiscoverGreece.com and the Aruba Tourism Authority, providing travelers with localized information and AI-powered assistance.

Matador Network, a leading travel media brand, has been a pioneer in AI travel innovation. Their GuideGeek platform has been recognized as a 2024 Most Innovative Company by Fast Company.

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