Tue May 20 22:20:00 UTC 2025: ## TikTok Users Declare What They’re “Not Falling For” in Viral Propaganda Trend
**New York, NY** – TikTok users are taking a stand against societal norms and personal pet peeves in a new viral trend, labeling their dislikes as “propaganda” they refuse to subscribe to. Set to the backdrop of a snippet from Charli XCX’s “I think about it all the time featuring bon iver,” users are creating lists of everything from lip filler and the expectation for women to shave their legs to more abstract concepts like artificial intelligence and the “male loneliness epidemic.”
The trend, which has spawned thousands of videos, features users presenting their list of “propaganda I’m not falling for” in quick, visually engaging formats. The subjects are broad, reflecting a diverse range of opinions and anxieties. Other examples frequently appearing in the videos include milk (both plant-based and cow’s milk), Labubus, politics, and even run clubs.
“I think it’s putting a spin on things that just feel a little off in our society but aren’t necessarily propaganda,” explains Delaney Denton, 22, whose own contribution to the trend has amassed nearly a million views.
While the “propaganda” label might be a playful exaggeration, the trend speaks to a broader desire to categorize and express personal opinions online. It’s reminiscent of the “in” and “out” lists that dominated social media at the beginning of the year and the growing use of “coded” language online, reflecting a continuous search for new ways to define individual perspectives within a digital landscape. This trend is offering users a fun and relatable platform to voice their opinions and connect with like-minded individuals, one “propaganda” list at a time.
First Piper 