Fri Apr 25 15:07:05 UTC 2025: ## AMRIT Pharmacy Chain Unveils New Logo, Expands Reach

**Thiruvananthapuram, April 25, 2025** – The Affordable Medicines and Reliable Implants for Treatment (AMRIT) pharmacy chain, run by HLL Lifecare Limited, celebrated its 10th anniversary by unveiling a new logo and visual identity. The announcement was made Friday by Anitha Thampi, chairperson and managing director of HLL, at a function in Thiruvananthapuram.

AMRIT, a central public sector undertaking, currently operates over 220 outlets in major government hospitals and institutions like AIIMS and JIPMER. The new branding coincides with an expansion plan to increase accessibility to affordable healthcare. Future initiatives include enhanced customer experience features such as home delivery, improved product availability, digital integration, and a wider geographical reach.

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