Fri Jan 17 18:43:00 UTC 2025: ## Tata Revives Iconic Sierra SUV with Modern Twist at Bharat Mobility Expo

**MUMBAI, INDIA** – Tata Motors has unveiled a modern reincarnation of its legendary Sierra SUV at the Bharat Mobility Global Expo 2025. The new Tata Sierra ICE retains the iconic silhouette and expansive windows of its 1990s predecessor but incorporates contemporary design elements from Tata’s current lineup, such as the Harrier and Safari.

The SUV boasts a striking front fascia with connected LED daytime running lights and integrated headlights, complemented by similarly connected LED taillights at the rear. Inside, the Sierra features a luxurious triple-screen dashboard, a 4-spoke steering wheel with illuminated Tata logo, and a choice of 4- or 5-seat configurations. Premium features include three 12.3-inch screens, a panoramic sunroof, ventilated front seats, wireless charging, and a high-quality sound system.

Safety is prioritized with six airbags, a 360-degree camera, electronic stability control (ESC), and advanced driver-assistance systems (ADAS) expected as standard. Powertrain options will reportedly include two engine choices (details not yet released).

The Tata Sierra ICE is slated to launch with an expected starting price of ₹10.50 lakh (ex-showroom), positioning it to compete directly with models like the Mahindra Scorpio-N and Hyundai Creta. Tata aims to attract buyers seeking a unique blend of retro charm and modern SUV technology.

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