Thu Oct 17 04:43:55 UTC 2024: ## Zoho Invests AED 46 Million in UAE Digitalization Efforts, Launches Zoho IoT Platform

**Dubai, UAE -** Zoho Corp., a leading global technology company, has announced an investment of AED 46 million in strategic partnerships with public and private entities in the UAE. This investment has fueled the digitalization efforts of over 7,000 UAE businesses, marking a two-fold increase since 2022.

Zoho’s initiatives have focused on providing UAE businesses with access to wallet credits, upskilling programs, and innovative solutions like Zoho One, Zoho Books, Zoho Workplace, and Zoho CRM Plus. These efforts have resulted in a remarkable 57% conversion rate among UAE businesses.

“We believe that strategic partnerships are essential for driving digital transformation in the UAE,” said Hyther Nizam, President of Middle East and Africa, Zoho Corp. “By investing in partnerships with local organisations, we are able to provide comprehensive solutions to businesses of all sizes, helping them migrate to the cloud and realize the benefits of digital technologies.”

**Zoho IoT: Powering a Connected Future**

At GITEX, Zoho launched its new platform, Zoho IoT, a user-friendly and scalable low-code platform that allows businesses to build and deploy custom Internet of Things (IoT) solutions. Zoho IoT offers a range of industry-specific solutions, including:

* **Industrial IoT:** Track and manage shop floor productivity and machine uptime, reduce maintenance and repairs of high capital assets.
* **Smart Buildings:** Manage and monitor assets, tenants, energy, and facilities within a unified system.
* **Energy Management:** Control energy usage by monitoring consumption patterns and enabling efficiency measures.

Zoho IoT seamlessly integrates with other Zoho applications, providing a holistic view of business operations and enhanced visibility. The platform’s intuitive interface allows organizations to automate processes and make data-driven decisions effortlessly.

“We believe that connecting Things with business workflows is key to creating a seamless customer experience,” said Nizam. “Zoho IoT is a platform-first solution, designed to offer customizable and flexible features for a range of industries. With its low-code, interoperable, and secure framework, Zoho IoT simplifies adoption while delivering powerful functionality that elevates operational efficiency and customer experience beyond standard offerings.”

Zoho’s commitment to supporting UAE businesses is evident through its partnerships with organizations such as Dubai Economy and Tourism Department, Flat6Labs, Dubai Culture, IFZA, and educational institutions like Middlesex University Dubai, Emirates Academy of Hospitality Management, and Manipal Academy of Higher Education.

With its continued investment and innovative solutions like Zoho IoT, Zoho is playing a significant role in driving the UAE’s technology agenda and empowering businesses to thrive in the digital age.

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