Fri Oct 11 12:52:12 UTC 2024: ## DS Group and TV9 Bangla Partner for Second Edition of “Pujoy Pulse” Campaign

**New Delhi, India** – The Dharampal Satyapal Group (DS Group) has joined forces with TV9 Bangla for the second installment of their “Pujoy Pulse” campaign, celebrating the vibrant Durga Puja festival in West Bengal. The campaign, running from September 20th to October 12th, will leverage AI-driven storytelling, captivating video series, and engaging on-ground activations.

A highlight of the campaign is a two-minute AI-generated video titled “Pulse of Durga Puja.” This visual masterpiece, premiering on TV9 Bangla and digital platforms, delves into the origins, evolution, and cultural significance of Durga Puja, unveiling lesser-known facts, traditions, and rituals. The video will focus on the mythological story of Durga, offering a captivating narrative for viewers.

“As Bengal embraces Durga Puja 2024, Pujoy Pulse Season 2 is a celebration of the vibrant traditions of the festival, the artisans who bring it to life, and the nostalgic memories it revives,” stated Ashish Bhargava, General Manager Marketing, Confectionery, DS Group. “With Pulse Golmol at the heart of this campaign, we aim to deepen our connection with the people of Bengal and celebrate the richness of the festival in all its glory.”

The campaign will feature a compelling video series showcasing the stories of artisans, historians, influencers, and families deeply connected to Durga Puja. These interviews will highlight the cultural and emotional significance of the festival through their personal experiences. A dedicated segment will recognize the artisans who contribute to Durga Puja, shedding light on their craftsmanship and the vital role they play in shaping the celebrations.

The Pujoy Pulse campaign will take to the road with a canter roadshow visiting 22 towns across West Bengal, bringing the festive spirit through large acrylic 3D PULSE letters filled with real Pulse candies. Participants can participate in a fun guessing game, scanning a QR code to submit their answers for a chance to win special rewards.

The campaign will encourage participation from all, especially women, through targeted digital amplification and engaging emcee interactions. To participate, individuals simply need to purchase a Pulse Candy Pouch worth Rs. 10.

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