Fri Oct 11 12:52:18 UTC 2024: ## Pass Pass Pulse Brings India’s Festivals to Life with Interactive ‘Pulse Ka Pandal’ Campaign

**New Delhi, October 9, 2024:** Pass Pass Pulse, India’s leading hard-boiled candy brand from the DS Group, is bringing the spirit of festivity to every corner of the country with its latest campaign, ‘Pulse Ka Pandal’. This year, the initiative takes a digital turn, offering a dedicated microsite that immerses users in the vibrant cultures of India’s diverse festivals.

From the lively Garba celebrations of the West to the captivating Ramleela of the North, the vibrant Mysore Mela of the South, and the energetic Durga Puja of the East, Pulse Ka Pandal allows users to experience the essence of these traditions virtually.

The microsite features four interactive activities, each dedicated to a specific festival:

* **Garba:** Users can capture festive selfies and create reels with a special AR filter.
* **Ramleela:** A thrilling game challenges players to dodge arrows while collecting Pulse candies.
* **Mysore Mela:** A fast-paced game tests players’ speed as they arrange products based on a final frame.
* **Durga Puja:** Participants can design personalized greeting cards by selecting colors for the Durga pandal.

“Pulse Ka Pandal has become synonymous with India’s festive spirit,” said Mr. Ashish Bhargava, General Manager, Marketing, Confectionery, DS Group. “This year, we’re thrilled to offer a single platform where everyone can participate in these diverse celebrations. Through interactive activities, we aim to amplify the festive experience while remaining true to the vibrant spirit of Indian festivals.”

The microsite also offers exciting online gift vouchers for participants.

Since its launch in 2015, Pass Pass Pulse has dominated the hard-boiled candy market, consistently maintaining its position as the No. 1 brand in India for the past three years. The ‘Pulse Ka Pandal’ campaign aims to further strengthen this position by connecting with consumers through their shared love for festivals and cultural traditions.

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