Fri Sep 20 08:12:42 UTC 2024: ## St. Regis New York Unveils Stunning Redesign in Celebration of its 120th Anniversary

**New York, NY** – The iconic St. Regis New York is ushering in a new era of glamour and sophistication this fall as it celebrates its 120th anniversary with an extensive redesign and renovation. The hotel, known for its enduring legacy and captivating presence in the heart of Manhattan, has undergone a transformation led by renowned design firm Champalimaud Design.

“We are thrilled to debut the exquisite renovation of our very first St. Regis hotel and global flagship, The St. Regis New York, while also celebrating the 120th anniversary of St. Regis,” said Jenni Benzaquen, Senior Vice President of The Ritz-Carlton, St. Regis, and Bvlgari Hotels & Resorts. “This anniversary reflects our enduring legacy of luxury, personalized service, and contemporary elegance that has captivated guests around the world.”

The renovation pays homage to the hotel’s rich history while embracing a modern aesthetic, catering to both loyal guests and a new generation of luxury travelers. From the lobby to the King Cole Bar, public spaces have been revitalized, incorporating heritage design elements with contemporary touches.

“John Jacob Astor IV’s vision for The St. Regis New York was to create a hotel which rivaled the finest hotels in Europe,” said General Manager Octavia Marginean- Tahiroglu. “This renovation signals a milestone moment for the cherished New York City icon as we present our masterfully redesigned public spaces this fall – in our 120th anniversary year.”

Highlights of the renovation include:

* **A revitalized lobby:** Featuring restored original windows, a cloud-dappled ceiling, and pops of red inspired by Caroline Astor’s favorite flower.
* **The Drawing Room:** A fully reimagined lobby restaurant and lounge with a palette of pink, rose, turquoise, emerald, and gold, inspired by the King Cole Bar mural.
* **The King Cole Bar:** Reimagined with dark wood paneling, a deep green ceiling, and accents of bronze and onyx, while retaining the iconic Maxfield Parish mural.
* **La Maisonette:** A new dining venue serving breakfast, lunch, and afternoon tea, with a bright and airy atmosphere inspired by French design.

“We have created spaces with energy and splendor, layering the classic architecture with contemporary elements,” said Alexandra Champalimaud. “The public spaces will have a sense of openness and a palette featuring emerald greens and red rose tones that evoke the grandeur of the Astors’ legacy.”

The St. Regis New York, a Fifth Avenue icon since 1904, continues to be a beacon for global travelers seeking an unparalleled experience in the heart of Manhattan. The hotel’s renewed spaces are a testament to its enduring legacy and promise to provide an unforgettable stay for guests for generations to come.

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