Fri Sep 20 07:11:07 UTC 2024: ## Messi Takes the Field in Entertainment with New Production Company

**Miami/Los Angeles, [Date]** – World Cup champion and soccer legend Lionel Messi is expanding his empire beyond the pitch, venturing into the world of television and film production with the launch of 525 Rosario.

The joint-venture, a partnership between the Messi family and Smuggler Entertainment, will be headquartered in Miami and Los Angeles. Smuggler Entertainment, known for their work on projects like the Apple TV+ series “Messi’s World Cup: The Rise of a Legend” and “Messi Meets America”, will be heavily involved in the new company.

Tim Pastore, CEO and co-founder of Smuggler Entertainment, has been appointed CEO of 525 Rosario. Pastore brings a wealth of experience in the entertainment industry, previously serving as CEO of All3Media America and holding executive positions at National Geographic, BBC Worldwide, and Discovery.

Named after the street number of Messi’s family home, 525 Rosario will focus on developing and producing a wide range of content including television shows, films, live sports, and community events. The company will also be involved in branded content and athlete commercials.

“Entertainment has always been a passion for me,” stated Messi. “I’m excited to pursue this project with Smuggler Entertainment and expand it to create content and experiences on a global scale.”

Pastore emphasized the company’s commitment to reflecting Messi’s values: “This new venture aims to highlight and build upon everything Leo Messi stands for, through not only massive premium content on a global scale but also community outreach and family-focused initiatives.”

525 Rosario will be represented by the talent giant WME and is expected to “create and partner on media experiences for local and worldwide audiences while pushing the boundaries of traditional genres,” added Pastore.

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