Fri Sep 20 08:12:06 UTC 2024: ## AI and Emerging Tech Take Center Stage at ISG Digital Business Summit in Frankfurt

**FRANKFURT, GERMANY** – Leading figures from companies like Airbus, Swiss Re, Roche, and Post Office Group will gather in Frankfurt on October 7-8 for the third annual ISG Digital Business Summit DACH. The event, hosted by global technology research and advisory firm Information Services Group (ISG), will focus on the adoption and impact of AI and other emerging technologies, addressing both the benefits and challenges they present.

The summit comes at a time when the potential of AI, particularly generative AI (GenAI), is generating significant hype, but companies are struggling to translate this potential into real-world results. Recent ISG research found that enterprises are less satisfied with their AI and automation engagements than with other technology-based services, highlighting the need for guidance and strong partnerships to achieve success.

The event will delve into various aspects of emerging technologies, including:

* **AI and Machine Learning:** Exploring the latest developments and real-world applications.
* **Sustainability:** Examining how technology can contribute to achieving sustainability goals.
* **New Business Models:** Discussing the potential of AI-driven models to disrupt industries.
* **Simplifying Technology Infrastructure:** Analyzing how to optimize and enhance the technology experience for users, employees, and customers.

Keynote speaker Zdravko Mladenov, former group chief digital and information officer at Post Office Group, will discuss the modernization of legacy technology within the organization, the largest retail network in the UK. Other notable speakers include Dave Drodge (Roche), Nick East (VML), Greg Ombach (Airbus), and Manu Pandey (Swiss Re).

“While companies are excited about the possibilities of AI and other emerging technologies, they are also grappling with the complexity of implementation,” said Iain Fisher, ISG director and host of the event. “The summit will provide a platform for knowledge sharing and collaboration, helping businesses navigate these challenges and unlock the full potential of these transformative technologies.”

The event will feature panel discussions, expert-led sessions, and a Startup Challenge, offering a comprehensive overview of the digital landscape and its impact on various industries.

**Sponsors and Partners:**

The ISG Digital Business Summit is sponsored by Accenture and Unisys, and supported by a range of media partners including CIOInsights, CIOReview, CIO TechWorld, Digital Workplace Group, and more.

**Registration:**

For more information and to register for the event, please visit the official ISG Digital Business Summit website.

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