Fri Sep 20 08:02:39 UTC 2024: ## Ibis Celebrates 50 Years of Travel with New “Go Get It” Campaign

**PARIS, FRANCE – [Date]** – Ibis, the world-renowned economy hotel brand, is celebrating its 50th anniversary with a brand new global campaign, “Go Get It”. The campaign highlights the importance of travel for all, showcasing the diverse reasons that inspire people to explore the world.

Since its launch in 1974, Ibis has revolutionized the hospitality industry by introducing the concept of economy hospitality. By offering affordable, quality travel experiences, the brand redefined what economy hospitality could be and made travel accessible to a wider audience.

“Ibis has remained a leader in the economy segment for 50 years because we know that guests get the most out of their travels when we put the most into their stays,” said Jean-Yves Minet, Ibis Global Brand President. “Whatever the reason for their travel, wherever they are in the world, there’s an ibis to help guests Go get it.”

The “Go Get It” campaign, created in collaboration with Saatchi & Saatchi London, features a series of heartwarming travel stories that take place at Ibis hotels around the world. The campaign highlights the brand’s commitment to friendly service, great design, and consistent quality, all at an affordable price.

The Ibis brand family, which includes ibis, ibis Styles, and ibis budget, now operates over 2,600 hotels and nearly 300,000 bedrooms across 79 countries. Each brand offers a unique design, personality, and promise while remaining unified by the Ibis spirit of openness, guest favourites, and the award-winning Sweet Bed™ by ibis.

The “Go Get It” campaign is being launched on global social media channels and television networks. Ibis data from 9,000 consumers across 8 key markets reveals the travel intents driving travel. To learn more about the campaign and download the Ibis Trends Report, visit [Insert URL].

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