Fri Sep 20 07:17:59 UTC 2024: ## Guggenheim Family Enters Media Investment Arena with GB Media
**New York, NY** – Veteran media executives Dillon Lawson-Johnston and Criswell Fiordalis have teamed up to launch Guggenheim Brothers Media (GB Media), a private investment firm dedicated to supporting early to growth-stage media and entertainment companies. Backed by the renowned Guggenheim family, known for its mining legacy and diverse business ventures, GB Media is aiming to fill a gap in the market for investments under US$20 million.
The firm focuses on backing businesses “harnessing intellectual property, nurturing talent through unique monetisation ecosystems, and streamlining content creation across all platforms,” according to a statement.
GB Media has already made its first investments, backing comedic content platform talent management company Stapleview and The Lighthouse, a new platform designed to create spaces and opportunities for creators to flourish.
Lawson-Johnston, a descendant of the Guggenheim family, brings experience from UTA, Sugar23, Untitled Entertainment, Anonymous Content, and Coast Productions, while Fiordalis boasts a resume including roles at Lionsgate, MRC, Hello Sunshine, and Webtoon.
“The entertainment and media landscape is experiencing significant transformation and disruption, sparking a wave of reinvention across distribution, production, and talent,” said Lawson-Johnston. “With GB Media, we’re leveraging our strong relationships and years of experience within the entertainment ecosystem to provide unique access to opportunities for both investors and businesses.”
Fiordalis echoed this sentiment, highlighting the market need for smaller investments: “We’ve identified a key gap in the market for investments under US$20m, and that’s where we’re focusing. GB Media is here to complement existing investors and operating partners, helping to improve oversight, reduce risk, and simplify capital-raising, so teams can concentrate on reaching their goals.”
With its unique positioning and experienced leadership, GB Media is poised to become a significant player in the evolving media landscape, offering much-needed support and investment for creative businesses and talent.
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