Fri Sep 20 08:13:49 UTC 2024: ## GANT Celebrates 75 Years with a Retro-Inspired Pop-Up in London

**London, UK** – American sportswear brand GANT is throwing a nostalgic party in London’s Soho neighborhood to mark its 75th anniversary. The six-day pop-up experience, running from September 17th to 22nd, takes visitors on a journey through the evolution of prep fashion, showcasing vintage pieces and the brand’s latest collections.

The pop-up celebrates GANT’s heritage, starting with the iconic Oxford shirt and its pioneering work with rugby shirts. Guests can explore seven decades of the brand’s universe, from the classic American prep aesthetic to its modern streetwear influences.

The celebration extends beyond the brand’s history. Renowned ceramist and graphic designer Nick Dynan is on-site personalizing GANT garments with his signature designs. South London’s Balamii Radio provides a soundtrack with a curated playlist featuring rising London music stars, including live performances by Grace, Last Nubian, and Wussah.

Fashion enthusiasts can also delve into the evolution of preppy style during a panel discussion featuring GANT Creative Director Christopher Bastin, vintage expert Ollie Evans, and writer Lucy Broome.

GANT’s Fall/Winter 2024 collection takes inspiration from the brand’s archives, offering vintage silk ties, scarfs, five-panel caps, and classic rugby silhouettes. The collection pays homage to the brand’s New Haven roots and the energy of American Ivy Leagues.

The pop-up is open until September 22nd. Visitors can enjoy apparel customizations by Nick Dynan, live performances by Last Nubian and Wussah, and even take a ride in a vintage Porsche.

**To learn more about GANT’s 75th anniversary celebration and shop the latest collection, visit their website.**

Read More