Tue Sep 17 04:53:12 UTC 2024: ## Mahindra Launches India’s First Multi-Energy Modular CV Platform: The Mahindra Veero

**Pune, India (September 16, 2024):** Mahindra & Mahindra Ltd., a leader in the utility vehicle and LCV <3.5 t segment, today announced the launch of the Mahindra Veero, starting at ₹7.99 Lakh. This innovative light commercial vehicle (LCV) is built on Mahindra's groundbreaking Urban Prosper Platform (UPP), India's first multi-energy modular CV platform.

**A Game-Changer in the LCV Segment:** The Veero is designed to revolutionize the LCV <3.5 t segment, offering unparalleled savings with its best-in-class mileage, exceptional performance, and a range of powertrain options. It boasts an impressive payload capacity of 1,600 kg (diesel) and 1,500 kg (CNG), a 3035 mm cargo length, and a 5.1 m turning radius, making it ideal for urban operations.

**Safety and Comfort Redefined:** Mahindra Veero prioritizes safety, featuring a driver-side airbag, reverse parking camera, and adherence to the stringent AIS096 crash safety standards. The spacious cabin boasts a 26.03 cm touchscreen infotainment system, steering-mounted controls, and power windows, providing a premium driving experience.

**Engine Options for Every Need:** The Veero offers a choice of powertrains, including a robust 1.5-litre mDI diesel engine and a Turbo mCNG engine. The diesel variant delivers an impressive 18.4 km/l*, while the CNG variant achieves 19.2 km/kg*.

**Veejay Nakra, President – Automotive Division, Mahindra & Mahindra Ltd.,** said, “The Mahindra Veero is built to help customers maximize earnings. It offers best-in-class payload, exemplary mileage, and superior maneuverability. With multiple segment-first technology and features, the vehicle ensures a premium cabin experience, unmatched safety, exceptional performance, and capability. The Mahindra Veero is designed to be a category disrupter.”

**R Velusamy, President – Automotive Technology and Product Development, Mahindra & Mahindra Ltd.,** added, “The Mahindra Veero, built on the all-new Urban Prosper Platform, is a testament to our commitment to innovation and versatility. Safety has been a top priority in its development, with industry-leading standards ensuring maximum protection for all occupants."

**A Bold Statement for Entrepreneurs:** Mahindra Veero is more than just a vehicle; it represents a spirit of innovation and a commitment to customer prosperity. With its impressive features and capabilities, it’s sure to set a new benchmark in the LCV <3.5 t segment.

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