Tue Sep 17 04:53:12 UTC 2024: ## Mahindra Launches All-New Veero, Redefining the LCV <3.5 t Segment

**Pune, September 16, 2024:** Mahindra & Mahindra Ltd. has launched the all-new Mahindra Veero, a light commercial vehicle (LCV) designed to revolutionize the under 3.5 t segment. Starting at ₹ 7.99 Lakh, the Veero boasts best-in-class fuel efficiency, payload capacity, and safety features, making it a compelling choice for businesses.

The Veero is built on Mahindra's innovative Urban Prosper Platform (UPP), India's first multi-energy modular CV platform. This platform is designed to offer a wide range of powertrain options, including diesel, CNG, and electric, ensuring future flexibility. The Veero features a 1,600 kg payload capacity, a 3035 mm cargo length, and an impressive mileage of 18.4 km/l for the diesel variant.

Safety is paramount in the Veero, with features like a driver-side airbag, reverse parking camera, a 10-inch touchscreen infotainment system, steering-mounted controls, and power windows. The vehicle also offers a comfortable cabin experience with a premium feel.

"The Mahindra Veero is designed to be a category disrupter," said Veejay Nakra, President – Automotive Division, Mahindra & Mahindra Ltd. "It offers best-in-class payload, exemplary mileage, and superior maneuverability, helping customers maximize earnings."

R Velusamy, President – Automotive Technology and Product Development, Mahindra & Mahindra Ltd., added, "The Veero, built on the all-new Urban Prosper Platform, is a testament to our commitment to innovation and versatility. It addresses the diverse operational needs of businesses, offering flexibility like never before."

Mahindra's "Soch Se Aage" philosophy is reflected in the Veero's capabilities, pushing the boundaries of what is expected in the LCV segment. The vehicle aims to provide customers with a sense of pride and contribute to their business prosperity.

Read More