Thu Sep 12 06:07:00 UTC 2024: ## Starbucks’ New CEO Credits Self-Belief for Success, Embraces “I Know What to Do” Mentality
**Seattle, WA** – Starbucks has appointed Brian Niccol, a seasoned executive lauded as a “dream hire” and “hall of fame restaurant CEO,” as its new CEO. Niccol, known for his unwavering confidence and strategic vision, attributes his success to a simple yet powerful piece of career advice: “Believe in yourself.”
In a commencement speech at Miami University, Niccol emphasized the importance of self-belief and perseverance, particularly when facing challenges. He shared his personal practice of using a “beat-up notebook” to track career goals, urging others to find their own methods for staying focused.
Niccol also stressed the importance of trusting one’s instincts. “There will be times in your career when your gut will be tingling,” he said. “Make space for that instinctive intelligence and take action.”
Former Starbucks Chair Mellody Hobson revealed that Niccol’s unwavering confidence, embodied in the five-word phrase “I know what to do,” ultimately convinced the board that he was the right leader for the company. His commitment to navigating challenges and driving growth impressed the board, who saw him as the ideal candidate to steer Starbucks through its next chapter.
Niccol’s leadership, characterized by self-belief, strategic vision, and a “can-do” attitude, is expected to guide Starbucks through its next phase of growth and innovation.
First Piper 