Sat Dec 13 13:20:00 UTC 2025: Summary:
SonyLIV is expanding its content strategy to the South Indian market with 11 new originals. They aim to replicate their success in Hindi-speaking markets but acknowledge the increased competition. The strategy involves adapting their core content philosophy to this new environment.
News Article:
SonyLIV to Launch 11 Originals in South India Amidst Content Push
MUMBAI – Streaming platform SonyLIV is making a significant push into the South Indian market, announcing the upcoming launch of 11 original series. According to Danish Khan, head of SonyLIV, the company plans to adapt its successful content strategy from Hindi-speaking regions to cater to the diverse audiences in the South.
“We’re applying the same core content philosophy that has worked for us in the Hindi-speaking markets,” Khan stated. However, he acknowledged the highly competitive landscape and emphasized the need for adaptation. This move signals SonyLIV’s intent to expand its reach and compete with established players in the booming South Indian streaming space. The 11 originals are expected to showcase regional talent and stories, marking a substantial investment in local content.
First Piper 