Sat Sep 13 05:00:00 UTC 2025: Okay, here’s a news article based on the provided text:

**Headline: Apple Refreshes iPhone Lineup: iPhone 16 Pro Models Discontinued, Modest Price Drops on iPhone 16**

**By [Your Name or News Outlet Name]**

Apple has officially launched its iPhone 17 series, triggering a reshuffling of its existing iPhone lineup. As of today, the iPhone 16 Pro and iPhone 16 Pro Max have been discontinued and are no longer available for direct purchase from Apple.

While the iPhone 16 and iPhone 16 Plus remain on sale, they have received only minor price reductions. The iPhone 16 now starts at $699 / £699 / AU$1,249 (down from $799 / £799 / AU$1,399), and the iPhone 16 Plus starts at $799 / £799 / AU$1,399 (down from $899 / £899 / AU$1,599).

The removal of the iPhone 16 Pro models, described as the “best iPhones Apple had ever made” just a year ago, has raised eyebrows. While Apple hasn’t provided a specific reason, speculation centers around a potential return to aluminium material from the previous titanium and its easier colorization and kinder impact on the planet.

Currently, the only high-end iPhones available on Apple’s website are the iPhone 17 Pro and iPhone 17 Pro Max, with pre-orders beginning September 12. The iPhone 17 Pro starts at $1,099 / £1,099 / AU$1,999 and the iPhone 17 Pro Max starts at $1,199 / £1,199 / AU$2,199, both with 256GB of storage.

Many are pointing out that the base model iPhone 17, which starts at $799 / £799 / AU$1,399 and offers upgraded cameras and a faster processor, and double the storage of the base model 16. The iPhone 17 series appears to be a stronger value proposition compared to the slightly discounted iPhone 16 models.

Whether the price of the 2024 models will continue to fall in the near future is yet to be seen. For now, Apple is focusing on its newly-announced iPhone 17 range, with a new iPhone Air joining the lineup, that the company claims is both its thinnest and most durable phone to date.

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