Thu May 22 05:20:00 UTC 2025: Here’s a news article summarizing the Fujifilm announcement:

**FOR IMMEDIATE RELEASE**

**Fujifilm Announces “X half” Digital Camera: A Modern Take on Classic Film Photography**

**TOKYO, May 22, 2025** – FUJIFILM Corporation today unveiled the “X half” (FUJIFILM X-HF1), a new addition to its X Series line, set to launch globally in June 2025. The camera aims to recapture the nostalgic charm of film photography while leveraging modern digital technology.

Inspired by classic half-frame cameras, the “X half” is remarkably compact and lightweight, weighing just 240g. It allows users to capture vertically composed images in a 3:4 aspect ratio, differentiating it from the more common 3:2, 4:3, and 16:9 ratios. It features both a vertical optical viewfinder and an LCD monitor optimized for vertical composition.

Fujifilm has incorporated features designed to replicate the film photography experience, including “Film Simulation” modes that emulate the look of various film stocks, and “Grain Effect” to add texture. New shooting filters like “LIGHT LEAK” and “HALATION” offer creative possibilities.

A unique “Film Camera Mode” allows users to shoot solely through the optical viewfinder, advancing frames with a dedicated lever, mimicking the feel of winding a film camera. Images can only be reviewed after a set number of shots, building anticipation for the final results. The 2in1 function combines two vertically composed images into one picture.

The dedicated “X half” app allows users to transfer images to smartphones, view them in a gallery format, and print them using instax Link printers. Fujifilm envisions the “X half” as an ideal companion for both seasoned photographers and those new to digital cameras.

**About FUJIFILM Corporation:**

FUJIFILM Corporation is a leading technology company that applies its expertise in imaging and information to become a major presence in healthcare, highly functional materials, document solutions and other high-tech areas.

**Contact:**

FUJIFILM Holdings Corporation
Corporate Communications Division, Public Relations Group
[Insert Website Here]

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