Sat May 17 13:40:00 UTC 2025: Okay, here’s a news article summary of the provided text:
**Air Jordan 3 “Seoul 2.0” Set for Global Release, Celebrating Korean Culture**
**NEW YORK, NY –** Jordan Brand is revisiting its popular “Seoul” edition of the Air Jordan 3, launching a wider release of the “Seoul 2.0” in 2025. The new design builds upon the original 2018 limited-edition release, which commemorated the 30th anniversary of the Air Jordan 3 and the 1988 Seoul Olympics.
This release reflects the continued global impact of South Korean culture, marked by success in entertainment, fashion, and tourism. The “Seoul 2.0” features a distinct aged aesthetic with yellowed leather and midsoles. Fabric on the ankle pays homage to traditional Korean blankets, while the Korean words “꿈” (Ggeum, meaning “dream”) and “정” (Jeong, signifying “loyalty”) are subtly placed behind the tongue. The shoes come in a special box with a cloudy blue sky graphic and elephant print embossing.
Unlike the highly limited first edition, the “Seoul 2.0” will be available through numerous retailers globally, primarily via raffles. In the US, Jordan Brand has partnered with Korean-owned Sesinko in Flushing, Queens, for an early exclusive launch. The retail price is $200.
First Piper 