Mon Apr 07 09:20:00 UTC 2025: ## AMC Bets Big on Premium Formats and Loyalty Programs to Combat Attendance Decline

**NEW YORK, NY** – AMC Entertainment Holdings, Inc. (AMC) is attempting to revitalize its business by focusing on premium experiences and loyalty programs to combat declining attendance and increased competition from streaming services. While the company’s stock has fallen 32.3% in the last three months, AMC is aggressively pursuing a multi-pronged strategy aimed at boosting profitability.

A key component of this strategy is the expansion of its Premium Large Format (PLF) screens. AMC plans to add more IMAX with Laser auditoriums, Dolby Cinema screens, and its own Prime at AMC brand, as well as introduce its successful XL screens to the US market. The company aims to add 50-100 XL screens in 2025 and another 150 in 2026.

AMC is also enhancing the guest experience through its “GO Plan,” focusing on upgraded seating in high-performing theaters. Recent renovations in locations like AMC Burbank 16 and AMC Lincoln Square 13 have shown significant increases in both guest satisfaction and revenue. This upgrade strategy will continue to be rolled out to other profitable locations.

To improve customer loyalty and drive repeat business, AMC has launched the free AMC Stubs Premier GO! program and is upgrading its popular A-List subscription, including increasing the number of allowed movies per week and lowering the minimum age. A new, more affordable A-List Classic tier is also planned.

Despite these initiatives, AMC faces significant headwinds. Industry-wide attendance remains approximately 40% below 2019 levels, and competition from streaming services continues to be a major challenge. While AMC expects improvements in the box office in the coming years, the company’s long-term success hinges on a substantial rebound in moviegoing. The company currently holds a Zacks Rank #3 (Hold).

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