Tue Apr 01 04:40:00 UTC 2025: **ITC Acquires Century Pulp and Paper for ₹3,498 Crore, Boosting Paper Capacity**

**MUMBAI, INDIA (Oct 27, 2024)** – ITC Ltd. announced today the acquisition of Century Pulp and Paper, the paper and pulp business of Aditya Birla Real Estate, for ₹3,498 crore (approximately $420 million USD). The deal sent shares of both companies soaring in early trading, with ITC shares jumping over 3% before settling at a 0.92% increase to ₹413.55, and Aditya Birla Real Estate shares rising 0.97% to ₹1988.25. Intraday highs saw ITC reach ₹414.30 (+1.10%) and Aditya Birla Real Estate hit ₹2028.30 (+3%).

The acquisition significantly expands ITC’s paper capacity by 60%, increasing its annual production from 800,000 tonnes to 1.28 million tonnes. Century Pulp and Paper contributes 480,000 tonnes to this increase. ITC stated the acquisition aligns with its growth strategy in paperboards and specialty papers, addressing capacity constraints in existing facilities. Aditya Birla Real Estate cited the sale as an opportunity to accelerate growth in its real estate portfolio.

The transaction is subject to regulatory approvals from the Competition Commission of India (CCI) and shareholder consent.

While both ITC and Aditya Birla Real Estate shares have experienced significant growth and decline in the past year (ITC reaching a 52-week high of ₹500.01 on September 27th, 2024, and Aditya Birla Real Estate hitting ₹3141.95 on October 21st, 2024), this acquisition is expected to further positively impact ITC’s future performance. The article also briefly mentions the volatility of Vodafone Idea shares, though this is not directly related to the main story.

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