Thu Mar 20 12:11:51 UTC 2025: **Fashion Designer Masaba Gupta Launches Second Jewellery Collection**
CHENNAI, INDIA (March 20, 2025) – Masaba Gupta, renowned fashion designer, unveiled her second jewellery collection, “Identity Crisis,” in collaboration with Amrapali Jewels. The collection, showcased at Evoluzione in Chennai, features 46 pieces of 18-carat gold jewellery adorned with precious stones. Inspired by her personal journey, including motherhood and navigating the challenges of the pandemic, the collection reflects Gupta’s evolution as a designer and entrepreneur.
Gupta’s designs incorporate signature motifs from her clothing line, such as palms, Nandi, toffee, and cameras, representing significant milestones in her brand’s history. The collection includes statement pieces like the “Trinket Hoarder” necklace, featuring eight different coloured stones, and necklaces bearing inspiring words like “Nirbhau, Nirvair, Nimrata” (fearless, selfless, humility). Gupta describes the collection as “provocative,” showcasing her unique style and blending traditional techniques with modern aesthetics.
The collection will be on display at Evoluzione until March 21st. Gupta hinted at future expansions into art and sculpture, signifying her continued creative evolution.
First Piper 