Sun Mar 16 17:50:00 UTC 2025: ## Yahoo Clarifies Data Use Across its Brand Family

**SAN FRANCISCO, CA** – Yahoo today issued a statement clarifying its data usage practices across its brand family, which includes Yahoo, AOL, and its Yahoo Advertising service. The company highlighted its use of cookies and personal data for various purposes and emphasized users’ rights to control their data.

Yahoo explained that it and its partners utilize this data to personalize user experiences and improve services. Users are given the option to opt-out of this data collection by selecting “Decline All” regarding cookie and data usage. Alternatively, users can manage their privacy settings and preferences through dedicated dashboard settings accessible within Yahoo and AOL properties. They can also revoke consent at any time.

Yahoo directs users to its updated Privacy Policy and Cookie Policy for detailed information on how personal data is handled. The company stressed users’ ability to adjust their data sharing preferences, underscoring a commitment to user control over personal information.

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