Sat Mar 08 00:50:00 UTC 2025: **FOR IMMEDIATE RELEASE**
**C4 Energy Fuels 128 College Basketball Athletes in Groundbreaking NIL Program**
**AUSTIN, Texas (March 6, 2025)** – C4 Energy, a leading sports performance brand, announced today a groundbreaking Name, Image, and Likeness (NIL) program encompassing 128 college basketball players – one standout from each men’s and women’s team competing in upcoming tournaments. Dubbed the “C4 Bracket Breakers,” these athletes will be fueled by C4 Performance Energy throughout the season.
The program highlights C4’s “Made For Athletes. Certified for Sport®” campaign, emphasizing the brand’s NSF certification for safety and quality. “The energy and passion of college basketball perfectly align with our brand,” said Robert Zajac, CMO of C4 Energy. “We’re not just celebrating these athletes; we’re supporting their journeys with a product they trust.”
The roster boasts several star athletes, including Johni Broome, Mark Sears, Madison Booker, and Lauren Betts. A complete list of the C4 Bracket Breakers can be found on C4 Energy’s Instagram page (@c4energy).
C4’s marketing strategy will feature athlete-driven storytelling and exclusive content to connect with its audience. The company will use a multi-platform paid media campaign to showcase the athletes’ dedication and hard work.
This initiative builds upon C4 Energy’s parent company, Nutrabolt’s, success as a fast-growing global active health and wellness company with leading brands such as XTEND® and Cellucor®. Nutrabolt products are available worldwide through various retail channels and online platforms.
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