Wed Feb 12 22:00:00 UTC 2025: ## McDonald’s to Reignite Chicken Craze with Snack Wrap Return and New Chicken Strips

**Chicago, IL –** McDonald’s is set to reignite its chicken offerings in 2025, with the highly anticipated return of the Snack Wrap leading the charge. Following an announcement during its 2024 Q4 earnings call, the fast-food giant confirmed the comeback of the popular item, discontinued in 2016. This move comes as part of a broader strategy to capitalize on the success of its chicken menu, particularly the McCrispy sandwich.

CEO Chris Kempczinski highlighted the company’s ambition to increase its chicken market share by another point by the end of 2026, citing the “incredible energy” surrounding the Snack Wrap’s return. The Snack Wrap’s comeback will be accompanied by a “new chicken strip offering,” fueling speculation about the return of the beloved Chicken Selects, discontinued in the US in 2013. While McDonald’s has not confirmed the new strips will be identical to the original Chicken Selects, the timing coincides with the Snack Wrap’s return and suggests a similar product.

Adding to the chicken-centric lineup, the Chicken Big Mac will also make a limited-time return throughout the year. This flurry of chicken-focused menu items follows the successful launch of the McCrispy sandwich and suggests a significant strategic shift towards poultry at McDonald’s. While details about the new chicken strips’ recipe remain scarce, the company’s renewed focus on chicken is undeniable. The return of the Snack Wrap, new chicken strips, and the Chicken Big Mac promise a chicken-filled year for McDonald’s customers.

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