Sun Feb 09 13:59:47 UTC 2025: ## Himesh Reshammiya’s “Badass Ravi Kumar” Sees Strong Opening Weekend Despite Lack of Promotion

**MUMBAI, INDIA** – Himesh Reshammiya’s surprise release, “Badass Ravi Kumar,” has defied expectations with a strong opening weekend at the Indian box office, despite a complete lack of pre-release promotion. The film, a comedic sequel of sorts to his 2014 film *The Xpose*, earned ₹2.75 crore (approximately $335,000 USD) on its opening day and a further ₹2 crore (approximately $240,000 USD) on day two, representing a 27% dip. This brings the film’s total domestic gross to ₹5.5 crore (approximately $675,000 USD) and a net collection of ₹4.75 crore. The film has not yet been released internationally.

The film’s success is particularly noteworthy given its outperformance of the contemporaneously released “Loveyapa,” starring Khushi Kapoor and Junaid Khan. This unexpected box office win is even more impressive considering the complete absence of a marketing campaign.

“Badass Ravi Kumar,” directed by Keith Gomes, features an ensemble cast including Prabhu Deva, Kirti Kulhari, Simona J, and Sunny Leone in an extended cameo. The film has received mixed reviews, with some critics praising its entertaining aspects despite flaws in the screenplay. One Hindu review described it as “fun in parts,” acknowledging its cheesy romance and over-the-top action while criticizing its meandering plot.

The film’s surprising success raises questions about the effectiveness of traditional marketing strategies in the current cinematic landscape and suggests that word-of-mouth could be a powerful force in driving box office numbers. The coming days will determine if “Badass Ravi Kumar” can maintain its momentum.

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