Sat Feb 08 01:30:58 UTC 2025: ## Zomato Rebrands Parent Company as “Eternal Limited,” Sparking Debate

**NEW DELHI** – Food delivery giant Zomato has announced a surprising rebranding of its parent company, Zomato Limited, to Eternal Limited. The move, revealed Thursday by CEO Deepinder Goyal, aims to reflect the company’s broader ambitions beyond its core food delivery service.

Goyal stated the name change is “a mission statement,” not merely a cosmetic update. The new entity, Eternal Limited, will encompass Zomato’s four key business areas. While the Zomato app itself will retain its name, the change has sparked considerable online debate.

Many users expressed support, praising the “bold” and “ambitious” new name. However, others criticized the decision, drawing parallels to controversial rebrands like Facebook’s transition to Meta and Twitter’s change to X. Some questioned the need for a change at all, suggesting the existing name was perfectly adequate.

Goyal acknowledged the risk associated with such a significant rebranding, stating that “Eternal is a powerful name, and it scares me to my core.” He emphasized that lasting success hinges on continuous evolution, not just bold statements.

The impact of this rebranding on Zomato’s future remains uncertain, but the company clearly aims to position itself for growth beyond its current market dominance in food delivery.

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