Thu Feb 06 19:06:34 UTC 2025: ## Zomato Rebrands as “Eternal,” Reflecting Diversified Business Portfolio

**MUMBAI, INDIA –** Food delivery giant Zomato announced a major rebranding Thursday, officially changing its name to “Eternal.” The move, which has been internally used for over two years, reflects the company’s expansion beyond its original food delivery service.

Eternal will encompass four key business segments: the established Zomato food delivery platform, the quick-commerce unit Blinkit, the live events business District, and the kitchen supplies unit Hyperpure. Founder and CEO Deepinder Goyal stated in a shareholder letter that the name change reflects the significant contribution of Blinkit to the company’s future growth. He emphasized that the rebranding applies only to the parent company, not its individual brands or apps. The stock ticker will change from ZOMATO to ETERNAL, and the corporate website will move from zomato.com to eternal.com.

This rebranding marks a significant shift for the company, coinciding with a growing investor interest in its quick-commerce initiatives. The success of Blinkit, along with competitor Swiggy’s Instamart, has spurred major retailers like JioMart, Amazon, and Walmart India to enter the quick-commerce market. The change also follows initial investor skepticism surrounding Zomato’s acquisition of Blinkit in mid-2022. Shareholder approval is being sought for the name change. The unrelated final paragraph about cricketer Shreyas Iyer has been omitted as it is irrelevant to the Zomato news.

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