Fri Jan 24 21:24:07 UTC 2025: ## Target Scraps Diversity, Equity, and Inclusion Programs Amidst Nationwide Backlash

**Minneapolis, MN** – Target Corporation announced Friday it is dismantling its Racial Equity Action and Change (REACH) initiatives, becoming the latest major US retailer to roll back diversity, equity, and inclusion (DEI) programs. The decision follows President Trump’s recent executive order ending DEI programs in the federal government and urging private sector companies to do the same.

Target’s REACH program, launched in 2022 with a commitment of over $2 billion in investment towards Black-owned businesses by 2025, included plans to expand representation of Black-owned brands and increase their marketing exposure. The company is also rebranding its “Supplier Diversity” team to “Supplier Engagement,” citing a shift towards a more inclusive global procurement process.

The move comes amidst a growing trend of companies scaling back DEI efforts, with Walmart and Amazon among those previously making similar announcements. This follows a wave of conservative criticism targeting such programs. While Target cited an “evolving external landscape” in its explanation, the timing coincides with President Trump’s directive and increasing political pressure surrounding DEI initiatives.

Target’s Chief Community Impact and Equity Officer, Kiera Fernandez, emphasized that years of data and feedback informed this strategic shift. However, the decision has raised concerns among those who advocate for workplace diversity and inclusion. In contrast, Costco Wholesale shareholders recently voted against a proposal urging a report on the risks of maintaining its DEI initiatives.

This decision follows previous controversies involving Target, including the removal of some LGBTQ+-themed merchandise in response to reported in-store confrontations. The retailer’s CEO, Brian Cornell, recently highlighted a “people-led culture” at a retail conference, yet the termination of the REACH initiative underscores the complex interplay between business strategy, social responsibility, and prevailing political climate.

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