Fri Jan 24 22:01:49 UTC 2025: ## Samsung Galaxy S25 Ultra: Iterative Upgrades, but Still a Top Contender

**New York, NY –** Samsung’s latest flagship, the Galaxy S25 Ultra, has arrived, offering incremental improvements over its predecessor. While not a revolutionary leap, the phone boasts several key enhancements that solidify its position as a top Android contender, according to ZDNet’s initial hands-on review.

The S25 Ultra maintains its premium price point of $1,299 but introduces a more durable Corning Gorilla Armor 2 display, noticeably reducing scratches compared to the S24 Ultra. A lighter design and slightly less top-heavy feel also improve the overall user experience. However, the color options remain somewhat uninspired.

Significant upgrades center around AI functionality. Powered by the new Qualcomm Snapdragon 8 Elite chip with a 40% increase in NPU performance, the S25 Ultra offers faster and more efficient AI features. The enhanced Gemini AI assistant, launched with a long press of the power button, allows for more natural conversational commands, integrating seamlessly with Google and Samsung apps, and even some third-party services. New AI tools like AI Select and Now Brief further enhance the user experience.

Camera improvements are largely software-based. While the hardware remains largely similar to the S24 Ultra, the new 50MP ultrawide lens captures significantly more detail, particularly in macro photography. New software features like 10-bit HDR video recording, Audio Eraser, and Galaxy Log mode provide enhanced video capabilities.

Despite these improvements, some features have been downgraded. The S Pen now lacks Bluetooth functionality, and Qi2 wireless charging requires separate cases, unlike previous models. ZDNet’s reviewer found the overall experience to be iterative, more impressive for those upgrading from older devices than for existing Ultra owners. However, the phone’s impressive AI features, improved camera, durable build, and potential for generous trade-in deals make it a compelling choice for a wide range of users.

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