Wed Jan 22 13:14:23 UTC 2025: ## Mumbai Musician’s Air India Groove Goes Viral
**MUMBAI, INDIA** – A short video of a Mumbai-based musician, Paresh Kamath, grooving to the classic Indian melody played on Air India flights has taken the internet by storm, garnering over 360,000 views on Instagram. The reel, shared by Kamath, shows him enthusiastically enjoying the in-flight music, prompting a playful response from Air India’s official Instagram account: “That’s how we roll in the skies – glad you are vibing with it!”
The video has sparked a lively debate online. While many viewers expressed fondness for the familiar tune, praising its calming effect and nostalgic appeal, others voiced strong disapproval, describing the music as repetitive and even an “auditory ordeal.” Some comments highlighted a preference for other airlines’ in-flight music.
One comment particularly criticized the repetitive nature of the music played during takeoff and landing, suggesting it negatively impacts passenger experience and might influence airline choice.
The Air India brand track, a collaborative effort by Shankar Mahadevan, Taufiq Qureshi, Prasoon Joshi, and The Royal Philharmonic Orchestra, London, has unexpectedly become a focal point of discussion, demonstrating the power of a simple melody to evoke strong, and sometimes conflicting, reactions. The incident underscores the importance of in-flight ambiance and its impact on passenger satisfaction.
First Piper 