Thu Jan 16 17:18:14 UTC 2025: ## Chess Champs Anand and Gukesh Surprise in Hilarious New Ad
**CHENNAI, January 16, 2025** – World Chess Champions Viswanathan Anand and D Gukesh have traded their usual serious demeanor for a surprisingly funny turn in a new advertisement for an unnamed e-commerce company. Released Thursday, the ad features the two chess masters engaging in witty banter peppered with Gen Z slang, showcasing a playful side rarely seen from the typically reserved players.
The ad highlights a lighthearted exchange between the veteran Anand and the rising star Gukesh, with humorous moments arising from their generational differences. Gukesh attempts to playfully tease Anand about the number of world titles they’ve each won, forgetting Anand’s impressive five-time championship status. In turn, Anand’s attempts to master Gen Z slang, including a humorous mispronunciation of “skibidi,” lead to further amusement. The younger Gukesh even teaches the legendary chess player some pop culture moves, which even include an impressive Michael Jackson impression from Anand.
The advertisement is generating significant buzz online for its unexpected comedic tone and the charming contrast between the players’ usual serious public image and their playful personalities in the ad. The company’s marketing strategy appears to have successfully leveraged the popularity of these chess stars to create a memorable and viral campaign.
First Piper 