Thu Jan 09 20:50:00 UTC 2025: ## LEGO and Bluey Team Up for New Toy Line
**Billund, Denmark & London, UK –** The LEGO Group and BBC Studios announced a groundbreaking partnership today, bringing the beloved animated series *Bluey* to life in LEGO form for the first time. Six new LEGO sets, designed for both 4+ and DUPLO builders, will launch later this year, inspired by the popular Australian children’s show.
The highly anticipated LEGO Bluey sets will be revealed this spring. The collaboration aims to provide families with engaging building experiences and imaginative role-play opportunities, recreating favorite scenes from the show featuring Bluey, Bingo, and their parents.
“We are thrilled to combine the worlds of LEGO and Bluey,” said Michaela Edgerley Stovicek, Head of Preschool at the LEGO Group. “This partnership perfectly aligns with both brands’ focus on playful learning and creativity.”
Julie Kekwick, Head of Licensing Hardlines Consumer Products at BBC Studios, added, “LEGO Bluey products will offer families a fantastic new way to interact with the characters and stories they love.”
*Bluey*, which premiered in Australia in 2018, has become a global phenomenon, winning multiple awards and achieving top streaming rankings worldwide. Its popularity stems from its relatable portrayal of family life and its emphasis on imaginative play.
The new LEGO Bluey sets are expected to be a hit with fans of both brands when they become available later this year. Further details on the sets will be released this spring.
First Piper 