Thu Jan 09 09:18:30 UTC 2025: ## Apple Denies Selling Siri Data Despite $95 Million Settlement
**CUPERTINO, CA –** Apple vehemently denied allegations that it sold or used Siri voice assistant data for marketing purposes, clarifying its position following a $95 million settlement of a class-action lawsuit. The settlement, announced last week, involved claims that Apple unintentionally recorded and shared users’ private conversations with third parties, potentially including advertisers. While Apple did not admit liability in the settlement, which could see tens of millions of customers receive up to $20 per Siri-enabled device, the company felt compelled to address widespread misinterpretations on social media.
Apple stated unequivocally that it has never used Siri data to create marketing profiles, nor has it ever sold or provided the data for advertising purposes. The company explained that certain Siri functionalities require real-time interaction with Apple servers, necessitating the use of minimal data for accurate responses. Audio recordings are only retained if users explicitly opt-in to help improve Siri’s performance, and even then, the data is used solely for that purpose, Apple insists. The company reaffirmed its commitment to ongoing development of privacy-enhancing technologies for Siri.
The clarification comes as a parallel lawsuit against Google’s Voice Assistant, represented by the same law firms, proceeds in a San Jose federal court. This highlights a broader concern regarding the privacy implications of voice assistant technology.
First Piper 