Thu Dec 26 08:40:00 UTC 2024: ## Squid Game 2 Drops Today After Global Hype Campaign

**SEOUL, SOUTH KOREA** – Netflix’s highly anticipated sequel, *Squid Game 2*, premieres today, December 26th, at 4 PM. The release follows a massive global promotional campaign that has generated over 2.15 billion views across Netflix’s social media channels.

The series, a brutal battle of survival featuring returning character Gi-hun (Lee Jung-jae) and game mastermind Hwang In-ho (Lee Byung-hun), has been met with feverish anticipation. To fuel the excitement, Netflix launched a worldwide tour of experiential events across 11 countries, including Italy, France, the United States, Brazil, Australia, and several locations across Asia.

These immersive experiences recreated iconic game sets, including the unsettling doll and the deadly maze. Fans participated in themed races, enjoyed DJ sets, and even sampled Korean cuisine. In Asia, pop-up shops featuring the menacing Young-hee doll drew significant attention in cities like Kaohsiung and Bangkok.

South Korea itself saw numerous promotional activities, including installations in Seoul’s Dongdaemun Square, large-scale events at department stores like Shinsegae, and eye-catching displays in Myeongdong and Samsung Station. These showcased props and set recreations, offering fans a taste of the show’s gripping atmosphere.

The worldwide campaign successfully amplified anticipation for the new season, showcasing not only the show but also Korean culture and cuisine on a global scale. Netflix will be hoping this momentum translates into record-breaking viewership for *Squid Game 2*.

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