Thu Dec 26 08:40:00 UTC 2024: ## PUMA Jumps into the Squid Game with New Collaboration

**Seoul, South Korea** – Hot on the heels of the highly anticipated return of Netflix’s record-breaking series *Squid Game* on September 26th, sportswear giant PUMA has launched a collaborative collection inspired by the hit show.

The PUMA x Squid Game line reimagines the iconic contestant uniforms with a luxurious twist. The collection features velour tracksuits—a T7 turtleneck jacket and pants—emblazoned with intricate prints depicting the show’s perilous staircases and deadly game settings. These designs are subtly incorporated alongside PUMA’s classic logo.

Footwear in the collection takes inspiration from PUMA’s classic Easy Rider and Suede silhouettes. The Suede shoes mirror the staircase print found on the jackets, boasting a vibrant color palette of yellow, blue, and pink with jagged cut-out details. The Easy Rider sneakers pay homage to the “Red Light, Green Light” game, featuring a green leather upper with a red “knife” detail. Employing a scratch-off leather technique, the green can be rubbed away to reveal red underneath, mirroring the tension and suspense of the game itself.

This collaboration marks a significant tie-in with one of Netflix’s most successful shows and offers fans a unique opportunity to own a piece of *Squid Game* history.

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