Sat Dec 21 07:00:00 UTC 2024: FOR IMMEDIATE RELEASE

**Pluto TV Celebrates Two Years in Canada with Significant Growth and New Partnerships**

TORONTO, ON [Date of Release] – Pluto TV, Canada’s most popular free, ad-supported streaming television (FAST) service*, announced today its two-year anniversary in the Canadian market. The platform has experienced remarkable growth, boasting a 40% increase in monthly average total viewing minutes (TVMs) year-over-year, reaching up to 1.7 billion TVMs per month. This success is attributed to an expanded content library and strategic partnerships.

Pluto TV now offers over 243 channels – more than double its initial launch – featuring over 50,000 hours of movies, shows, documentaries, news, and music. The platform has added 108 new full-time channels in the past year alone, thanks to collaborations with major content providers including NBCUniversal, FIFA+, IndiaCast, CBC, A+E Networks, and Fremantle.

Key highlights of Pluto TV’s expansion include:

* **Expanded News Coverage:** The addition of three new CBC News channels (Toronto, BC, and Radio-Canada INFO) significantly strengthens its local news offerings.
* **NBCUniversal Partnership:** A new partnership with NBCUniversal brings popular series such as *Will & Grace*, *Becker*, *Wings*, *The A-Team*, and *Quantum Leap* to the platform.
* **Holiday Programming:** Pluto TV is celebrating the holiday season with a dedicated “Season’s Greetings” category and a daily movie advent calendar. A “Hibernation Movies” pop-up channel will also feature popular films.
* **Youth Appeal:** Pluto TV’s audience is becoming increasingly younger, with the 18-49 demographic now comprising over half of its viewership.

“Canadians are clearly embracing Pluto TV’s diverse content,” said Katrina Kowalski, SVP Content Strategy & Acquisitions, Pluto TV International. “Our continued growth reflects the success of our curated programming and expanded distribution partnerships.”

Pluto TV is available for free on various devices, including web browsers and mobile apps, as well as through major streaming platforms. Visit http://www.pluto.tv for more information.

*Media Technology Monitor (MTM), December 3, 2024

**Contact:**
Laura Heath Potter
[email protected]
Marin Pollock
[email protected]

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