Sun Dec 08 21:50:00 UTC 2024: **NFL Players Highlight Charitable Causes with Custom Cleats During V Week**

**[City, State] –** Weeks 14 and 15 of the NFL season saw players participating in the annual #MyCauseMyCleats campaign, showcasing custom cleats representing various charities and personal causes during V Week, a fundraising initiative for the V Foundation for Cancer Research.

Several players shared deeply personal stories through their footwear. Seattle Seahawks wide receiver Jaxon Smith-Njigba honored his late friend Ryan Roberson, who died of Ewing’s sarcoma, by supporting the Little Warrior Foundation on his cleats. Pittsburgh Steelers quarterback Russell Wilson, a V Foundation board member, sported mismatched cleats featuring Jimmy Valvano’s “Don’t give up” quote and his own Why Not You Foundation, which focuses on pediatric cancer. Indianapolis Colts wide receiver Adonai Mitchell highlighted Children with Diabetes, an organization supporting children with Type 1 diabetes, a condition he himself lives with.

Other players also participated, including:

* **Terence Steele (Dallas Cowboys):** Partnered with the Moh Museum to support service members.
* **Damone Clark (Dallas Cowboys):** Showcased support for youth athletes in South Baton Rouge.
* **Kaden Elliss:** Partnered with Georgia Kids Belong.
* **Josh Allen (Buffalo Bills):** Designed cleats with the help of Bella and Blake.
* **Allen Lazard:** Supported the Puppy Jake Foundation, aiding veterans.

The campaign underscores the NFL’s commitment to giving back and raising awareness for important causes. The V Foundation’s V Week continues through December 15th, encouraging donations to support cancer research at V.org/donate.

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