Wed Nov 27 06:28:03 UTC 2024: ## Mahindra Disrupts EV Market with Launch of XUV 9e and BE 6e

**Mumbai, India** – Mahindra & Mahindra has launched two new electric vehicles (EVs), the XUV 9e and the BE 6e, aiming to challenge established players in the premium EV segment. The XUV 9e, priced at ₹21.90 lakh (ex-showroom), and the BE 6e, priced at ₹18.90 lakh (ex-showroom), boast innovative designs and features intended to compete directly with models from Mercedes-Benz and BMW.

Both SUVs feature distinctive styling. The XUV 9e adopts a more curvaceous SUV-coupe design, highlighted by its illuminated Infinity logo, connected LED DRLs, and a sloping roofline. The BE 6e, conversely, showcases a sportier, angular profile with unique C-shaped LED DRLs and a more aggressive bumper. Both models incorporate minimalist interiors with premium touches, including dual or triple screen displays and a two-spoke steering wheel featuring illuminated branding.

Inside, the cabin shares a similar minimalist design philosophy, featuring layered dashboards and integrated screens. The XUV 9e boasts three screens (driver, touchscreen, and passenger), while the BE 6e offers a dual-screen setup. Both models include convenient features such as wireless phone chargers and a sleek centre console.

Mahindra positions the XUV 9e and BE 6e as significant entries into the competitive Indian EV market, offering compelling alternatives to established premium brands with their blend of bold design, advanced technology, and competitive pricing.

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