Wed Nov 27 06:11:26 UTC 2024: ## From IT to Chikki King: Hyderabad Entrepreneur’s Sweet Success Story
**HYDERABAD, INDIA –** Raju Bhupathi, a former IT professional, has traded in his keyboard for a rolling pin, building a multi-million dollar millet chikki empire. His company, M for Millets, produces two million chikki bars daily from four factories across India. Bhupathi’s flagship product, “Troo Good” chikki, a unique blend of jowar (sorghum) pops and jaggery, is sold in over 25,000 stores nationwide.
Despite initially facing bankruptcy after investing all his savings in his food venture, Hello Curry, Bhupathi persevered. Learning from the failure, he refined his vision, focusing on a simpler product with high-quality ingredients and robust manufacturing. M for Millets now boasts a fully automated factory in Hyderabad and employs sophisticated technology for quality control, traceability (using QR codes), and data analysis. The company sources its jaggery exclusively from Mandya, Karnataka, emphasizing consistent quality and minimizing variables.
Bhupathi’s success is attributed to his meticulous approach. He prioritizes product quality over aggressive marketing, believing a superior product will speak for itself. He highlights the importance of automation in maintaining consistent quality and efficiency, particularly crucial in light of increasing food adulteration concerns.
Looking to the future, Bhupathi aims to expand his reach by opening a million stores across India, exporting his products internationally, and developing chikki varieties that can withstand diverse climates. His journey exemplifies the entrepreneurial spirit, highlighting the potential for innovation and success even in the face of adversity.
First Piper 