Wed Nov 20 19:55:10 UTC 2024: ## Jaguar’s Bizarre New Ad Campaign Backfires Spectacularly
**London, UK** – Jaguar’s latest advertising campaign has sparked a firestorm of online ridicule, with social media users widely deeming it “woke” and “outdated.” The 30-second clip, shared Tuesday on social media with the tagline “Copy Anything,” features a fashion show-like sequence with diverse models strutting in brightly colored clothing, instead of showcasing any of Jaguar’s vehicles. The ad, which also includes taglines such as “Create Extraordinary,” “Live Vivid,” and “Delete Ordinary,” has garnered over 6.6 million views on X (formerly Twitter), sparking widespread criticism.
Tesla CEO Elon Musk himself weighed in, questioning, “Do you sell cars?” Many other users echoed this sentiment, criticizing the lack of cars in the advertisement and questioning its purpose. Jaguar’s X account responded, describing the ad as a “statement of intent,” and promised more to come.
However, this response failed to quell the outrage. Many X users commented that the ad was off-putting and actively dissuaded them from buying a Jaguar. One user even stated it was “the worst ad [they had] ever seen.” Conservative filmmaker Robbie Starbuck went so far as to say the campaign made him want to sell his Jaguar (although he admitted he doesn’t own one). Other prominent figures, including influencer Colin Ruggles and psychology professor Jeffrey Miller, also voiced their strong disapproval, suggesting the ad was tone-deaf and unlikely to boost sales. Virginia Republican State Delegate Nick Freitas even jokingly suggested a connection to the controversial Bud Light advertising campaign.
The backlash highlights a significant misstep by Jaguar’s marketing team, raising questions about the effectiveness of their current strategy and prompting widespread debate on the evolving landscape of automotive advertising. The company’s cryptic responses have only further fueled the controversy, leaving the future of their campaign, and its impact on sales, uncertain.
First Piper 