Mon Nov 11 18:13:48 UTC 2024: ## Maruti Suzuki Unveils Fourth Generation All-New Dzire, Aiming for Continued Dominance in Sedan Market
**MUMBAI, INDIA** – Maruti Suzuki India Limited (MSIL) has launched the highly anticipated fourth generation All-New Dzire on November 11th, 2024. The new model comes in both petrol and S-CNG variants, with prices starting at ₹6.79 lakh (ex-showroom) and topping out at ₹10.14 lakh (ex-showroom).
The Dzire, first introduced in 2008, has achieved remarkable success in India, selling over 27 lakh units to date. Maruti Suzuki boasts that the car has consistently been India’s best-selling sedan for several years.
“The Maruti Suzuki Dzire has always been a symbol of excellence in the sedan segment,” said Hisashi Takeuchi, Managing Director & CEO of Maruti Suzuki India Ltd. “Each generation has redefined customer expectations, and the New Dzire is no exception. Its sleek design, plush interior, and powerful Z-Series engine make it India’s most fuel-efficient sedan, catering to the needs of ambitious and successful individuals.”
Partho Banerjee, Senior Executive Officer, Marketing & Sales at Maruti Suzuki India Ltd, highlighted the new Dzire’s “segment-first features,” claiming it blends modernity and cutting-edge technology. “This new generation Dzire will empower our customers to effortlessly enhance their lifestyle and confidently assert success,” he stated.
The launch of the fourth generation All-New Dzire marks a significant move by Maruti Suzuki to maintain its dominance in the Indian sedan market. With its focus on style, performance, and advanced technology, the company is confident that the new model will continue to capture the hearts of Indian consumers.
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