Thu Oct 17 07:10:15 UTC 2024: ## Rockstar Anirudh Launches Clothing Line “Piece of Rock” in India
**Chennai, October 16, 2024** – Popular music composer Anirudh Ravichander has ventured into the fashion world with the launch of his new clothing label, “Piece of Rock”. Co-founded with friends Dwarakesh Vikram, Pallavi Singh, and Selvi Thangarajah, the brand aims to empower individuals to embrace their inner rockstar.
The brand’s first collection features oversized T-shirts with bold slogans like “I am a limited edition” and “Badass”, available in a range of colors. The design concept emphasizes individuality and uniqueness, symbolizing the “unbreakable” spirit of each person.
Piece of Rock made its international debut in April during Anirudh’s “Hukum” world tour, with the singer-composer sporting a “Hukum” T-shirt. The tour merchandise became a hit with fans, generating high demand for the brand.
The “Hukum” T-shirt will be launched in India this Deepavali, available for a limited time between October 20th and 31st. The brand plans to expand its offerings with future collections featuring joggers, casual wear, and accessories like caps and sunglasses.
Piece of Rock takes a sustainable approach to fashion, producing limited edition drops to avoid contributing to fast fashion practices. The brand also uses high-quality materials and prioritizes ethical manufacturing practices, with production based in Tiruppur, Tamil Nadu.
The T-shirts are priced at ₹1,200 and available online at pieceofrock.com.
First Piper 