Tue Oct 01 07:21:03 UTC 2024: ## Jungheinrich Russia Introduces New JHLIFT Brand, Launches Successful Marketing Campaign

**Moscow, Russia** – Jungheinrich Russia, a leader in the warehouse equipment market, continues to adapt to the evolving industry with the introduction of a new brand, JHLIFT by Jungheinrich. This new line of warehouse equipment is manufactured in China at two large factories, adhering to the high standards of quality expected from Jungheinrich, ensuring reliability and ease of use. JHLIFT offers a wide range of warehouse machines, including self-propelled pallet trucks, reach trucks, order pickers, and electric forklifts. All models are available for immediate purchase and delivery through the online store, jh-shop.ru.

To raise awareness of the JHLIFT brand in the Russian market, Jungheinrich Russia launched a comprehensive marketing campaign across multiple platforms: Yandex Direct, Hybrid programmatic ecosystem, and Yandex Promo Pages.

**Key Highlights of the Campaign:**

* **Yandex Direct:** A media campaign focused on the “Leasing of Cars and Special Equipment” interest group. While the reach was limited, the campaign yielded the highest conversion rate.
* **Hybrid Programmatic Ecosystem:** A combination of native ads, banners on desktop and mobile web, and in-app advertising with effective targeting reaching a large audience.
* **Yandex Promo Pages:** Brand-building articles designed to increase awareness and drive users to the website.

**Results:**

The campaign successfully generated significant brand awareness and increased website traffic. While Yandex Promo Pages contributed only 5% of conversions, the platform effectively raised brand recognition and opened up new customer acquisition opportunities. Hybrid delivered the most conversions due to its flexible targeting options.

**Key takeaways:**

* Jungheinrich Russia’s multifaceted approach effectively increased brand awareness and drove conversions.
* The campaign highlighted the effectiveness of combining media with performance advertising for long-term brand building.
* The diverse range of marketing platforms ensured the campaign reached a broad target audience.

**Looking forward:**

Jungheinrich Russia plans to continue its investment in digital marketing to further strengthen brand awareness and drive sales for the JHLIFT brand. They plan to leverage the insights gained from this campaign to refine their future marketing strategies and leverage data-driven decisions for a more targeted and effective approach.

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