Sun Sep 29 23:14:56 UTC 2024: ## Lim Young Woong Tops September Brand Reputation Rankings, Son Heung Min Climbs to Second

The Korean Business Research Institute has announced its brand reputation rankings for September, with trot singer Lim Young Woong claiming the top spot for the month. His brand reputation index reached a staggering 8,222,432, a 6.53% increase from August.

Football star Son Heung Min saw a remarkable surge in his brand reputation, climbing to second place with a score of 7,040,529, representing a 46.79% increase from the previous month.

Comedian Yoo Jae Suk maintained his position as a top celebrity, securing third place with a brand reputation index of 5,390,449.

Actor Jung Hae In experienced a significant jump in his brand reputation, landing in fourth place with a score of 5,311,554 – a whopping 138.37% increase from August.

Rounding out the top five is the popular K-pop group SEVENTEEN, with a brand reputation index of 4,936,235, a 2.18% increase from the previous month.

The rankings were determined based on a comprehensive analysis of media coverage, consumer participation, interaction, and community awareness indexes, utilizing big data collected from August 30 to September 30.

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