Thu Sep 19 07:00:00 UTC 2024: ## Sportradar Launches Micro Markets for Tennis, Revolutionizing In-Play Betting
**Gallen, Switzerland – September 19, 2024** – Sportradar, a leading global sports technology company, is set to transform the betting landscape with the launch of micro markets for tennis, offering a new generation of in-play betting products. In partnership with Tennis Data Innovations (TDI), the company will introduce micro markets for ATP tennis matches this October, providing bettors with more granular and engaging wagering options.
This strategic move follows the success of Sportradar’s micro markets in other sports, including soccer and table tennis. Leveraging advanced artificial intelligence (AI) and deep tennis data from TDI, Sportradar will offer operators a cutting-edge solution that analyzes hundreds of thousands of data points per match. This results in eight distinct micro markets, generating approximately 1,500 new betting opportunities per match.
“The introduction of micro markets underscores Sportradar’s commitment to leading the industry with advanced proprietary technology to provide clients with unmatched opportunities to engage fans and generate new revenue across hugely popular betting sports like tennis,” said Karl Danzer, SVP Odds Services at Sportradar.
The ATP tennis micro markets, unique to Sportradar, will cover a range of in-play betting options. Sportradar plans to further expand micro markets to include American football, baseball, basketball, and ice hockey in the first half of 2025.
Micro betting is a form of live wagering that enables operators to offer bets on specific, short-term outcomes within a game or event. This provides a more dynamic and engaging betting experience for fans, allowing them to place bets on a wider range of outcomes.
Sportradar’s commitment to innovation continues to shape the future of sports betting, offering operators powerful tools to engage fans and create new revenue streams.
First Piper 