Thu Sep 19 07:21:00 UTC 2024: ## Imubit Launches “Optimizing Brain” Solution: A Game Changer for Industrial Process Optimization
**Houston, TX – September 19, 2024** – Imubit, a global leader in closed-loop AI optimization, announced the launch of its revolutionary “Optimizing Brain” solution, the first of its kind to leverage reinforcement learning for real-time process optimization. The technology has been recognized by ARC Advisory Group, a leading industry research firm, as a new category of “Closed Loop AI Optimization (AIO)”.
Imubit’s “Optimizing Brain” solution utilizes a “Foundation Process Model” that leverages data to transform complex industrial challenges into efficient processes. This results in improved margins, reduced emissions, and a more AI-savvy workforce. Imubit’s technology has already seen significant success, with over 90 closed-loop AI applications deployed in some of the world’s largest industrial processing plants. The company boasts a client list including 7 of the 10 largest refiners in the United States.
“ChatGPT and other Foundation Models are reshaping industries with their broad applicability,” said Gil Cohen, CEO and Imubit co-founder. “At Imubit, we’ve harnessed this approach for process manufacturing with our Optimizing Brain Solution. It lets customers use data-driven models across operations, planning, and engineering, breaking down plant silos and enabling all technical staff to thrive in an AI-driven future.”
Imubit’s innovative use of reinforcement learning for real-time optimization has garnered praise from industry experts. “We see Imubit’s use of reinforcement learning for real-time process optimization as unique and a strong differentiator in the market,” said Peter Reynolds, Industry Analyst at ARC Advisory Group. “This approach prompted us at ARC to rethink how we categorize AI in process optimization and control. Imubit falls into a new category, distinct from traditional APC and optimization solutions, which we call Closed Loop AI Optimization, AIO.”
The “Optimizing Brain” solution was unveiled at Imubit’s Transcend AI Summit and Training event in Houston, bringing together industry leaders from companies like Marathon Petroleum Corporation, HF Sinclair, Citgo, and Oxbow Calcining. These companies have already seen the transformative impact of Imubit’s technology.
“Once your initial business case is solved, and you start seeing a lot of the excitement in the room around what’s possible, that’s when you can really democratize AI,” shared Kyle Kuchta, Sr Director of Business Transformation, Delek US. “That’s when your operations team, P&E team, engineering team, IT team can explore all these other problems that you may not have even thought of and they’ll begin finding new ways to maximize value for the company using Imubit’s platform.”
Imubit’s technology is a clear sign of the rapid evolution within the industrial sector. “If you’re not using AI to optimize your process operations, your competitors are,” added Cohen.
With proven results and a commitment to innovation, Imubit is poised to revolutionize the industrial landscape through its “Optimizing Brain” solution. The company is confident that this technology will help businesses achieve operational excellence and thrive in the AI-driven future.
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