Thu Sep 19 07:01:34 UTC 2024: ## Vero Watch Company Reimagines Smokey Bear for 80th Anniversary with New Field Watch
**Portland, OR** – Vero Watch Company, a microbrand known for its independent and accessible designs, has released a special edition field watch celebrating the 80th anniversary of Smokey Bear. This latest iteration of the popular collaboration with the U.S. Forest Service features a bronze case, green or blue dial, and nods to Smokey’s iconic legacy.
The new Smokey Bear 80th Anniversary watch builds upon the success of the previous “Smokey ’44” and “Smokey ’64” models. While retaining the rough texture, fun-font numerals, and iconic Smokey Bear logo, the new watch introduces vibrant green and blue dial options, bringing a modern touch to the classic design. The bronze case, a first for the Smokey Bear collection, develops a unique patina over time, adding to the watch’s character.
Despite the modern updates, the watch retains its vintage charm through design elements like blocky numerals and a stylized hour hand resembling a leaf. The seconds hand, featuring a shovel-like tip, pays homage to wildland firefighters.
The Smokey Bear 80th Anniversary watch is powered by Seiko’s NH38 automatic movement, offering a reliable and familiar experience. It comes with a 10-year warranty, providing peace of mind for long-term ownership.
The watch is available with two strap options: a thick brown leather strap and a black canvas strap with bronze hardware. Both straps offer comfort and versatility.
Proceeds from sales of the Smokey Bear watch support the important message of wildfire prevention, underscoring Vero’s commitment to community and social responsibility.
The green and blue dial variants of the Smokey Bear 80th Anniversary watches are priced at $500 USD and are available for purchase directly from Vero’s website.
First Piper 