Wed Sep 18 18:36:59 UTC 2024: ## New Kombucha Brand to Support Nebraska Student-Athletes
**LINCOLN, Neb. (September 18, 2024) –** The 1890 Initiative, a business dedicated to helping student-athletes in Nebraska benefit from name, image, and likeness (NIL) initiatives, has partnered with Ensign Beverage Company to launch a new kombucha brand: 1890 Nebraska Kombucha. Proceeds from the sale of this kombucha will support NIL initiatives through 1890.
The first flavor, “Champions’ Cherry Limeade,” was inspired by Husker volleyball players. This low-sugar blend, with just 2 grams of sugar, 2 grams of carbs, and 15 calories per can, will initially be available in Lincoln and surrounding areas, with plans to expand throughout Nebraska.
“We are big fans of 1890’s Cornhead beverages, but thought it would be cool to promote something that athletes have access to and are already drinking,” said Ensign Beverage Company co-founder Jessi Hoeft.
Ensign Beverage already brews kombucha that Nebraska Athletics serves at the Lewis Training Table, making this partnership a natural fit.
“We also appreciate Ensign’s commitment to crafting healthy beverages, as well as their dedication to furthering public education about water conservation, health, and access,” said 1890 CEO Carson Schott.
1890 Nebraska Kombucha will be available in cans and kegs. For more information, please visit 1890Kombucha.com.
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